Supply Chains Reform--Sport Obermeyer

Essay by aasaaqUniversity, Master's August 2004

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Sport Obermeyer is a high-end fashion skiwear design and merchandising company

headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a

dominant competitor. Sports Obermeyer's estimated sales in 1992 were $32.8 million. The

company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport

Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants,

turtlenecks, and accessories. These products are sold throughout U.S. department stores

in urban areas and ski shops. With increasing demands and rising competition, Sport

Obermeyer needs to have and edge on the market. Starting in 1985 with a joint venture in

Hong Kong called Obersport, the company began to increase productivity to meet their new

demands. Recently, a number of contractual ventures were added and a new complex in Lo

Village Guangdong China have enhance production but increase the level of difficulty on

the planning and production stages.

The Sport Obermeyer case describes the forecasting,

planning and production processes of a global skiwear supply channel. The case provides

an in-depth description of the planning and production processes Sport Obermeyer and its

supply channel partners undergo each year to develop and deliver Obermeyer's product

line. The case will emphasis on the nature of the information that flows among the

members of the supply chain and the timing of key decisions and events in order to have a

successful inventory line.

Sport Obermeyer, was founded in 1947 by Klaus Obermeyer. Klaus Obermeyer, a German

immigrant began teaching at the Aspen Ski School in 1947. During his time teaching, he

observed his students being unprotected by impractical clothing during frigid weather.

The clothing worn by his students were less stylish and provided little shielding than

clothes made in his native Germany. These experiences led Klaus to introduce a variety...